Announcement: Angled Leg Chrome Price Change
Jan 31, 2018
At Valley Design, it is our commitment to our customers to consistently communicate all product and/or price changes in a timely manner.
Our team has recently been informed that due to a change in chrome prices, the Angled Legs in chrome are increasing to $198—effective immediately.
Note: All existing quotes and orders currently in production will be honored with our current pricing. Also, any orders made before 4/1/18 that mention seeing this post will receive the original price.
All of our innovative Angled Legs offer a versatile design and suits a variety of base configurations. For more information on our Angled Leg Series visit the product page at https://www.valleydesign.biz/Products/OpenLine/AngledLegs/AngledLegSeries.html
Thank you for your understanding. - The Valley Design Team
Valley Design Employee Sharing Tree brings Tears of Joy
Dec 22, 2017
For the past 11 years Valley Design’s Employee Sharing Tree has made donations to Christmas in Fillmore County and the Fillmore County Food Shelf. Every year has seen employee donations grow and this year was no exception.
The Sharing Tree kicks off each year with a canned food donation at the time of our company Thanksgiving dinner and it grows from there. This year was made even more special with Valley Design matching employee donations times two, resulting in a grand total of $14,160.33 which was used to purchase groceries, gift cards, and the balance in a cash donation.
On December 14th Valley Design employees delivered this year’s donations to both Christmas in Fillmore County and the Fillmore County Food Shelf.
The first stop was Christmas in Fillmore County, we left toys, stuffed animals, coats, mittens and other goodies. In addition, Valley Design’s Employee Sharing Tree presented Christmas in Fillmore County with 240 gift cards totaling $6,000.
The next stop was the Fillmore County Food Shelf. Employees unloaded 7730 pounds of food along with a cash donation of $6,121.22.
Adding to the excitement of giving the Fillmore County Food Shelf a $6,121.22 cash donation we were informed that an outside corporate group was matching our $6,121.22 cash donation. The matching funds will be used to assist households in crisis in Freeborn County.
Looking ahead to 2018, Valley Design employees wish a blessed and healthy year to all.
Submitted by Mona Himli
Dec 11, 2017
At Valley Design, we offer a variety of warm to cool toned finishes that are sure to exceed your expectations. Our flaw-free coating is extremely durable, providing corrosion resistance and strong impact. Custom powder coat finishes are available in the following colors and textures:
Note: Actual colors may vary slightly from this representation (due to printer/monitor calibration).
CHROME AND BRUSHED CHROME OPTIONS ALSO AVAILABLE ON SOME PRODUCTS
Each of our products are hand-ground and polished prior to finishing. Following this, each product is then finished to the specifications of the customer and made to meet our rigid standards of quality. With our attention to detail and a seamless look, we ensure you the longest lasting finish available in the industry. Find your perfect finish here: www.valleydesign.biz/Products/Finishes/ValleyDesign.Finishes.pdf
New Magnetic Wire Management Cover
Nov 13, 2017
A wire management solution that is simple, inexpensive, and attractive!
We are thrilled to introduce the new magnetic wire management system that will change the way you manage those unruly cords around your workspace.
Forget trying to route cords through plastic pieces in order to get them out of your way—the magnetic wire management cover snaps right into place on any 2”, 2.5” or 3” wide square/rectangular column and hides all your wires. Made out of light-weight aluminum—creating strength and durability—the cover makes your wires simple vanish!
Each magnetic wire cover can be painted the same color as your bases, allowing for a seamless color blend of your choice. You can find the wire management cover in the following packages and styles:
- 1-pack, single unit per box
- 5-pack, packaged in individual sleeves within one box
- 25-pack, packaged in individual sleeves within one box
Powder Coat Colors:
- Smoke, Auburn or Oxford Gray
- Furniture White
- Flat Black
- Neutral Light
- Maple Brown
- Western Beige
- Coal Black
Wrinkle Powder Coat
- Georgian Gray, Black, Mist Gray or Chateau Brown Wrinkle.
Metallic Powder Coat
- Gunmetal and Platinum Metallic.
Enjoy a clean, clutter-free area with the use of the magnetic wire management cover from Valley Design. For more information, visit the product page here: https://www.valleydesign.biz/Products/OpenLine/Accessories/Accessories.html
New and Improved Spec Sheets!
Nov 03, 2017
We are excited to introduce our brand-new Spec Sheet designs!
We have been working diligently to create a concise and informative representation of our products—providing added convenience to our clients. Our new, easy-to-navigate layout features a more simplified look that allows you to easily identify each product type, as well as see each product option right on the page. All product options are now featured in clear, high-quality imagery that is more visual appealing and realistic.
We hope to continue to enhance the user experience through fresh updates. You can find these updated spec sheets on the top right-hand corner of each product page on our website. https://www.valleydesign.biz/Products/Product_Landing.html
For more information on all our products from Valley Design, please contact our Customer Service Team before placing your orders at 507.268.4221.
The Valley Design Team
Table Base Solutions for Education Spaces
Oct 04, 2017
As summer is behind us and fall begins, it’s a great time to look at current products and trends for education spaces and how we can continue to evolve with new bases that may have a place in your product offerings. We’ve seen a significant increase in new orders in the adjustable height product categories of Numalift, ErgoRound, and Escalate series, as well as the fixed height Frame series and Nester and Flip options on many of our base series. These popular products – along with any of our wide range of other standard base series – would be great additions to your product offerings to help increase your sales.
As the classroom and educational facilities continue to evolve, the demand for more options will increase. We’re happy to be the partner at your table in supplying quality, American-made bases for your tables, desks, etc. We’ve recently made some great improvements to our website and OEM customer communications that will only help streamline the ordering process. Should you be interested in something not found on ValleyDesign.biz, please don’t hesitate to reach out so we can discuss your needs and develop a solution.
If your company is showcasing product at the upcoming Ed Spaces event in Kansas City from October 25-27, we wish you all the best with the show and will possibly even see you there!
VP of Sales
Sep 26, 2017
Over the past few years, a lot has changed in the way of meeting the demands of the industry. Orders have become more customized resulting in less inventory on hand, yet lead times grow increasingly shorter as everyone “wants what they want, when they want it.” We see the number of purchase orders increasing, average order size declining into small production runs, and even more direct shipping requests to your customers for efficiency – all trends we see continuing on for years to come.
All these factors are driving our costs higher and have impacted our company to a point where we have reached a negative balance point and must seek to stabilize these trends by adjusting product pricing and individual accounts where needed. While our last overall cost adjustment to our customers was back in 2013, we do not feel an across-the-board price increase is a good way of doing business as it affects all customers in the same manner. As an OEM supplier, we’re choosing to work with each of our customers to address these concerns on an individual basis.
Valley Design has taken positive steps in the last year to focus our distribution of products to our OEM customers, while greatly reducing access to our products by the refurbished, used, and new office furniture dealers. We believe with a reduced account base of customers who will support us with a broader range of products gives us an ability to provide a more focused and personalized Customer Service experience. With a reduced amount of customers, we’re able to have a clearer understanding of your needs in order to become a stronger and more focused vender for your team.
Thank you for your continued support of our company and our team members as we continually strive to be your table base supplier of choice.
The Valley Design Team
The Short Stroke: Versatility at the Lowest Height
Aug 09, 2017
Our ErgoRound series provides high quality, adjustable height products with seemingly limitless height potential. With a range of mobility from a lounging height all the way to standing height from its product line, the ErgoRound series has an adjustable base to meet your need.
Most notable and new from Valley Design and its ErgoRound series is the Short Stroke base. This base offers the lowest height range available for the “lounge” environment. With a minimum height of 18.25” and a maximum height of 28.25”, the Short Stroke offers 10” of height adjustability that results in a smooth transition from a lounging coffee table height to a table/desk height.
The Short Stroke can provide opportunity to cater to many settings and occasions. While table/desk height may be standard, having the lower height available will (i.e.) allow your dining area by day to turn into a lounging area by night. Better yet, your (i.e.) lounge, lobby or waiting area can turn into a seminar or meeting space. The possibilities are endless when it comes to personalizing your lounging experience.
For height options from desk/table height to bar height, be sure to check out the rest of the ErgoRound Series. Known for its cost effectiveness, sleek design, and ease of use, ErgoRound is equipped with product solutions for any industry. Limit the labor and increase your use potential with this versatile, adjustable series.
For assistance and more information on the Short Stroke product or the rest of the ErgoRound Series from Valley Design, please contact our Customer Service Team before placing your orders at 507.268.4221.
NOTICE: Valley Design is Growing
Aug 04, 2017
At Valley Design, we have experienced a significant increase in demand for our products and services. Our Customer Service team comprised of Shelly, Mona and Rachel, have been working diligently to keep you informed about shipping date changes and, in some cases, seasonal delays that can occur from time to time.
We continue to cross-train our team members, use lean production practices, provide newer means of technology and expand advanced automation. As we bring in new team members and hire seasonal professionals to meet the growing demands, we are reminded that this is indeed a partnership.
Our customers' satisfaction is what we strive for every day and even as we grow, we’ll work hard to get you what you need. Our production team is the key to our success, and we ask for your patience as they work diligently to meet shorter lead times, keep necessary inventory on hand, and shipments out as soon as possible – all while making sure you’re receiving the same quality standards you’ve come to expect from us here at Valley Design.
We will continue to do our part in providing exceptional service and we appreciate your patience and continued support for our growth.
Valley Design Team Members
Featured Product: Bag Hooks
Jul 20, 2017
Valley Design is excited to introduce the newest addition to our line of accessories – the Bag Hook!
This new accessory provides a convenient storage solution to add to your desk and/or table. The structure of the Bag Hook is designed to easily attach to the underside of your desk or table top to provide a discreet place for storage.
The convenience of the bag hook is its ability to provide you worry-free storage options for your personal items. Its simple, yet stylish design accommodates a variety of purses, bags, and totes to free up floor space and optimize foot room, while also keeping your personal items near you at all times and out-of-sight.
The Bag Hook is sized at 2” x 2.36” and comprised of 14 ga. with curved hook and bent mounting tab. They are available in powder coat black and have been tested to hold up to 100 lbs. They can be ordered today in sets of 25 – screws included.
For more information on the new Bag Hook accessory from Valley Design, please contact our Customer Service Team at 507.268.4221 or email CustomerService@valleydesign.biz
New Sample Program
May 24, 2017
Try it out!
When you’re a manufacturer, it’s important to ensure that any product you spend time and money on will work for its intended purpose, which means verifying everything from installation plans to end user applications. With the Valley Design sample program, you can do just that.
Valley Design is excited to announce that our clients now have the ability to test out any Valley Design product before finalizing a purchase. This capability is perfect for any clients wishing to:
- Test new products in the manner and environment they’d be used in after purchase
- Obtain feedback from consumers and/or employees prior to making a commitment
- Compare product options to determine the best fit
The process is simple. Get started right away by contacting your Valley Design Customer Service Representative at 507.268.4221 or toll-free at 800.738.1918. Make sure to mention you are calling about the Valley Design sample program. Your Customer Service Representative will walk you through the process of selecting, ordering, and receiving a sample product or two to try out. When the test period is over they’ll help you through placing a complete order, or with selecting a product that fills in any needs you noticed during the trial period.
We’re proud to be a [sample] partner at your table.
The Valley Design Team
Valley Design is Recruiting in Your Industry!
May 03, 2017
Valley Design is a reputable top-notch supplier to each of their many manufacturers and OEMs. Some would say that they are more of a partner at your table, providing high-quality supplies and valuable knowledge, than a supplier at all. So much so, that “partner at your table” is the working tagline of the company, and an accurate description of Valley Designs relationship mindset.
“We focus on strengthening our position with the manufacturers that we currently serve, and ensuring that committed partnerships are being developed,” Vice President of Sales and Marketing Greg Luegers stated.
In order to continue developing the knowledge and effectiveness of these valuable relationships, Valley Design is expanding their reach by recruiting more manufacturing partners in the following industries:
- Undeveloped Industries currently being underserved
“We have over 30 years of manufacturing experience, a strong reputation as a solid business partner, and a well-developed desire to grow with your company,” says Luegers, “ We welcome the opportunity to see how we might better meet the needs of your industry.”
Contact a Customer Service Representative today to make Valley Design a partner at your table, and don’t forget to continually sign up to receive blog updates for helpful resources, industry knowledge, and more.
The Valley Design Team
The Valley Design Product Guide
Apr 14, 2017
Bigger is better when it comes to product guides, right? Here at Valley Design, we feel the more information from a supplier means more options for the manufacturer, and more options for the client means more possibilities for their business. This is why we continue to evolve our product guide each and every year, and the biggest evolution of our product guide is currently in the works. Stay tuned for not only a bigger and better version of the product guide, but increased ease-of-use, realistic renderings, and clearly outlined product options from Valley Design to roll out later this year.
In the meantime, our current product guide has recently been updated and improved for your use. It still features all of the classic Valley Design products you’ve come to know and love, but now there are also several pages chock full of new products (and new product options!) sure to make your furniture stand out!
Recent updates to the Valley Design Product Guide include:
- The addition of a NEW ErgoRound Series
(A cost-effective alternative to ErgoSquared, with subtle curves and soft lines.)
- The addition of a NEW Frame Series
(No longer do we only offer an H-Frame, but now an O-Frame, too!)
- The addition of the full ErgoSquared product line
(A high-quality line full of options and flexibility.)
- The addition of the full Escalate product line
(The base known for its stability, but with height adjustability to boot.)
- A name change for the Alloy Series
(It is now the Aluminum Series... makes more sense, right?)
- The addition of Adjustable Height options for Disk bases
(Now get the flexibility that comes with an adjustable height base with the space saving round bottomed base option.)
It is always the personal and professional goal of Valley Design to continuously evolve along with our ever-expanding industry. To gain access to the most recent Valley Design product guide, please contact firstname.lastname@example.org or call 507.268.4912.
Featured Series: ErgoRound
Feb 10, 2017
Valley Design is excited to introduce the newest addition to our product line – the ErgoRound Series!
This brand new design was developed as a cost-effective alternative for those with an interest in, but maybe not the budget for, our exceedingly popular ErgoSquared Series. Unlike ErgoSquared, ErgoRound bases utilize a round steel column that, when combined with soft corners and subtle angles, creates a sophisticated look and feel.
Like ErgoSquared, the ErgoRound bases feature a welded steel foot, providing the sturdy support you need to build your final product. It’s also a member of our Adjustable Height Series, meaning you have the option to order your ErgoRound Base with a column that can change height when you need it to.
ErgoRound is available in either an End Base or X-Base design.
Both base models can be ordered in a fixed or adjustable height format.
End Bases are offered in a fixed height of 27.75” or as an electric adjustable option with a range from 26.75” to 46.5” in height. End Bases offer either a 22” or 26” foot span.
X-Bases are offered in a fixed height of 27.75”, a short stroke pneumatic option for lounge areas with a range of 18.25” to 28.25” and table and bar heigh options with a ranges of 26.75” to 44.5” and 26.75” to 46.5”. X-Bases offer a 22”, 26”, 30”, or 34” foot span.
*NOTE: Adjustment ranges do not include additional feet/caster options or the thickness of table top to be used.
For more information on the new and exciting ErgoRound Series from Valley Design, please contact our Customer Service Team at 507.268.4221.
Adaptable Advantage in Manufacturing Today
Jan 09, 2017
Valley Design Supports OEMs during the launch of new products. By Tim O’Connor. Manufacturing Today Magazine. September/October 2016, Volume 2
After 30 years in business, Butch Isensee, CEO and owner of Valley Design, knows how to shift with his customers. “If you think it’s really good, just wait and it will change,” he says. “If you’re not willing to change and look past that you’ll be out of business.”
Valley Design started out in 1986 as a custom powder coater. From there it moved into metal fabrication. Eventually, Isensee’s background in the furniture business led it to manufacturing metal parts for the office furniture industry, primarily table bases.
Such diversification has allowed the company to thrive even during sudden market changes. Eight years ago, 65 percent of Valley Design’s business was custom powder coating. Since then, nearly all that business has gone to lower-cost providers in China and other Asian countries. Today, custom powder coating represents about 2 percent of the company’s business. The majority of Valley Design’s sales come from table bases, brackets, frames and other metal components. CEO and owner Butch Isensee says the company has succeeded because of its ability to adapt ahead of change, as it did with the disappearing need for powder coating. “We saw that it was going to be coming and we made shifts ahead of that,” he explains. “It hurt but it didn’t hurt as bad.”
Valley Design’s primary customers are furniture manufacturers, and on a typical day the company produces as many as 500 table legs. The company also has manufactured metal components for the automotive and recreation markets, , such as electric trolling motor components.
Valley Design has long relied on repetitive orders for consistent business. A furniture company may need to manufacture 5,000 of the same table, each of which needs the same T or X base from Valley Design and every new production run of that item can result in another order.
But the company is also trying to branch out to other kinds of customers, such as specialty products for OEMs. “We’re actively putting ourselves out in front of customers outside of the furniture industry – to figure out what they’re looking for and how we can help with their product needs,” Vice President of Sales Greg Luegers, says.
All of Valley Design’s manufacturing is done out of its 100,000-square-foot facility in Fountain, Minn. The building is equipped with multiple six-axis turbo lasers, CNC milling equipment and two powder-coating lines. Those capabilities continue to increase every year – the company has added on to the building about five times during the past three decades. With 35 acres of property on its current site, Isensee says Valley Design can continue to expand as the need arises.
Practically the entire plant layout has changed during the past five years as Valley Design works to become more efficient. “We keep looking at ways to really get the waste out of the manufacturing process,” Isensee says. “That really makes you more competitive with all of our competitors.”
Most of Valley Design’s raw steel is purchased from mills around the United States, with the exception of some high tolerance steel sourced from Switzerland. Once production begins, the steel moves through punch, welding and sanding operations to create the part. It is then painted and becomes a component of the finished product’s assembly.
Throughout the manufacturing process, Valley Design uses high-quality finishes and polishing to eliminate scratches, dents or pits in the material. “Our product has an above-standard look,” Senior Account Manager Shelly Topness says.
Styles change on a constant basis. What’s in fashion this month is outdated the next. To keep up with furniture makers, Valley Design must introduce new metal bases every year. “We look at the industry and our research findings are what drives the types of products and the look in our new product offerings,” Isensee says.
Adjustable-height furniture has driven the market for the past 15 years while trends in colors and materials are always changing. Understanding those shifts in trends helps Valley Design provide proprietary items for the largest furniture makers. “You have to stay on top of the trends and understand what your customers are looking for,” Topness says.
Finding a Niche
New standard products often evolve out of those proprietary components. Oftentimes, customers come to Valley Design with a cutting-edge product or idea. The company then produces that unique metal base or part for a few years until it catches on in the market.
Then, as more customers seek a similar component, Valley Design develops a standard product version of the item to commoditize. “The large manufacturers drive the design, then we take that look and drive it down into our general product line ,” Luegers says. It is through the development of such proprietary items that Valley Design is finding its niche in the changing furniture industry. In recent years, most production has moved to Asian facilities where furniture makers can mass-produce items at a lower cost. But that kind of large-scale manufacturing is only economical once there is a similarly sized demand.
New product lines require a parts producer with more flexibility and the ability to support the launch cycle. Over the past year, Valley Design has worked to position itself as that manufacturer. “New client orders tend to come from larger manufacturers that don’t quite have the volume to take their products overseas,” Luegers says. “But what we pride ourselves on most at Valley Design is exceeding expectations on quality and service so that first-time orders turn into long-term partnerships.”
Valley Design’s advantage is in how it can help the customer develop a product, and then provide the support and customer care needed to make adjustments and create quality. “There isn’t a single customer out there that doesn’t care at times about things like responsiveness,” Topness says. “When they need it, they need it.
“I think we really put a strong focus on our customer service, our ability to respond quickly, solve problems and treat our customers as part of the family here because they are,” she adds. Filling that role as a supplier for product launches means accepting the fact that once a product reaches higher volumes Valley Design could potentially lose that business to overseas suppliers. Although that creates some uncertainty, the company views it as a way to build an ongoing relationship because a satisfied manufacturer is likely to come back when launching its next new product. “We understand that the more willing we are to work with a customer to build a new product, the more likely we are to get their business on developing their next,” Luegers explains.
As finding new ways to compete with lower-cost overseas facilities continues to be difficult, Valley Design prides itself most on remaining an American manufacturer. In turn, the company strives to support other U.S. suppliers by buying domestically whenever possible. The goal is to retain American jobs, like those of its own employees. “There are 110 people who work here,” Isensee says. “They depend on us, we depend on them, and we will continue to do whatever we can to offer job security to all our employees.”
Fountain, Minn., has a population of 408 people, according to 2015 U.S. Census estimates, so if a large employer such as Valley Design closes down or moves, it could have a detrimental impact on the entire town and surrounding communities. The company wants to continue to be an integral part of its hometown, as it has since 1986. Its latest product guide, a list of the current line of standard items, and its push to become a solutions provider to OEMs will continue that success.
“We’re proud to say Valley Design celebrated its 30th anniversary this past September,” Isensee says. “And we’re planning on continuing to provide high-quality, American-made metal components to manufacturers for at least 30 years more.”